The Letter
Lucille H. Herndon
CHAIRMAN OF THE BOARD
FIRSTMARK FEDERAL CREDIT UNION
Dear Madame;
It is with great pleasure that I write to tell you how much of a true joy it is banking with Firstmark Credit Union. I have been banking for many years and with many different institutions, and have found yours to be one in a million in its no-nonsense approach to customer service and product line. For the past two and a half years, Firstmark has not only been my financial friend, but also the ONLY institution which I readily recommend to my friends and family.
Unfortunately, my experience this morning, Friday, March 7th, 2008, was far from pleasant. So far from pleasant, in fact, that I feel compelled to relay the events to you.
I arrived at the branch on
I immediately drove to the Bandera branch, walked up to the first available teller with my check and deposit slip, and within five minutes had cash in my hand and all of my funds deposited and available.
The purpose of my letter then is to first commend you on the outstanding job Firstmark Credit Union does on a daily basis at setting themselves apart as “the People’s Bank”, treating its clientele like humans (not numbers) and being intelligent enough to use true judgment when making decisions. The alternate purpose of this letter then, is to report what I consider to be a true blot on Firstmark’s reputation in my eyes (and thus in the eyes of EVERYBODY I will ever speak to about Firstmark) due to the blatant lack of judgment shown me and true inconvenience placed on me in my attempts to conduct my usual banking business. It should NOT be that an individual has to role the dice or shake the magic 8 ball when they go to their bank, their financial friend, to conduct the same business they always do, wondering whether or not the particular teller or manager on duty woke up on the right side of the bed that day and would be capable of rational, intelligent decision-making. I should be able to rest ASSURED that I will ALWAYS receive the same level of customer care, consistent predictable application of “bank policy”, and the same quality of intelligent judgment every time I walk into any branch. If I wanted inconsistency, if I wanted to be abused, if I wanted to be treated unfairly, I would bank with Bank of America or Security Service Federal Credit Union. But I don’t want those things; all I want is what it is that set Firstmark Credit Union apart from all the rest of them in the first place to me: I want to be treated fairly and to deal with professionals of integrity, intelligence, and good judgment.
I could have understood the manager making the summary, back-room judgment she did having only skimmed the apparent immediate facts; but when the customer requests the time to reason with her and points out valid items that should also be taken into account, only to have those reasons dismissed and ignored with no regard whatsoever to their relevance in the matter, THAT I cannot and will not attempt to understand.
I sincerely appreciate you taking the time to read my letter and hear my grievances. I have no expectations as to the results this letter might bring, except for the hope that those with the proper level of authority to make policy decisions and mandate managerial supplementary training will truly hear my words and consider them, as Firstmark Credit Union continues to thrive and set itself far, far apart from the competition.
Sincerely and Faithfully,
You are not logged in, so your subscription status for this entry is unknown. You can login or register here.
If Lucille takes the time to inquire about the incident, which I'd say there's a good chance since it is a Credit Union, my bet is the manager won't even recall the incident. No paper trail since you were able to take the check with you. Thus nothing will change at that location. You're likely to be inconvenienced in having to visit the Bandera branch regularly now. Sigh!
My complaint moved the credit union to re-examine their policies on check holding and, as the vice president put it to me, "take out the people factor". When I inquired as to what exactly he meant by that (because it sounded like a bad thing), he said that they were going to put programming in place to account for factors such as account history and previous checks from the same originator when making the decision to hold or not to hold. That is the question, after all, right? :) I asked him if, since I was the one who brought the issue to light, the process might be named after me and he laughed and said he just might do that. We shall see.
Oh, and I had to go to the bank yesterday to open a joint account with my brand new wife and I DID see Betsy. She was working a customer service desk. Fortunately, I was helped by an extremely OUTSTANDING customer service rep, Jennifer. I'm going to ask for her by name from now on (Jennifer, that is).

